Nobody will deny the significance of communication at a coworking space. This is the essence of thecoworking space culture. Most of your members come to your center to get not only an affordable workplace but networking, support, and collaboration required for faster business growth.
I am sure you organize various events at your coworking space. They evidently help to build the community but members need to know about all these events somehow as well as get updates on workspace news. You can easily connect all your members with the powerfulStream newsfeed & communication tool offered by andcards coworking space management software.
Read on and get to know what differentiates Stream from other messengers, what can you use it for, what makes it great for your members, and more.
Before digging deeper into the topic, let's identify what is Stream and what it does.
Stream is an advanced andcards technology solution built into the main app that provides enterprise-grade coworking space community feed where members can communicate. Stream allows to:
- Share status updates in real time.
- Attach photos to posts, embed videos.
- Add hashtags to posts.
- React to posts.
- Receive push notifications for new posts.
Using Stream, you instantly get a scalable activity feed for in-app messaging and communication. Your branded newsfeed and communication tool looks and performs similarly to the popularTwitter, Instagram, Spotify, and Salesforce Chatter platforms making member experience brighter and driving in-app conversion, engagement, and retention.
View who liked a post. It's always interesting to know people's reaction to the information you post. Now you have the possibility to know all members that reacted to your post by names to measure engagement.
Stream community newsfeed is available inside your andcards workspace app right out-of-the-box. Just enable Stream in workspace settings with a flip of a switch and you’ll see a new “Stream” page on the main screen of your app. Make sure to write a welcome post for your community members, to kickstart communication with your community the moment they activate accounts.
A lot of coworking spaces don't care much about the community feed and chat as there are so many free messaging platforms out there. They just start to use Twitter or Facebook to communicate with members.
While it may seem a good solution for you, neither Facebook nor Twitter helps in creating a solid coworking brand and its promotion. Think about that: consistency is the key to building a brand image. I mean everything your members see and interact with must reflect your corporate style and convey a brand idea.
For that reason, you opt for white-label coworking space management software. If you want your members to use a branded coworking app, it's natural that the same logic should be applied to the tool for internal communication.
A branded community feed and chat tool facilitates members retention.
According to Mailchimp a good marketing principle to keep in mind is that most people need to hear your message seven times before they decide to buy your product or service.
This also applies to remarketing and retaining your customers. So, if you want customers to stay longer, and return to your coworking space, you need to ensure they hear about you at least seven times, preferably from different sources. This is where Stream comes in. It is a new valuable communication touchpoint with your customers in contrast to messengers like Twitter, Facebook, Slack, and WhatsApp that have nothing to do with your coworking brand.
There are many use cases of powerful Stream feed tool. Here is a kind of checklist for you to make sure that you didn't miss anything.
Just like with every other means of promotion, you should use Stream wisely to preserve its initial value for members. Here are some guidelines to do it.
Seems like that's it for now. This article covered many aspects of using andcards Stream newsfeed and communication tool. Hope now you have a fresh view on why having your branded messaging app is more beneficial than using popular platforms—WhatsApp, Twitter, Facebook, Telegram, and others.
Do you want to implement the solution at your flexible workspace? Schedule a free demo call with us to know what else we can do to improve members' experience at your coworking center.