Scale Your Coworking Space with the Right Technology
You have probably read a recently published blog post featuring helpful tips on scaling a coworking business and running multiple locations. This article is a kind of sequel showcasing five premium coworking technologies that will help you manage your growing business hassle-free.
What happens when you scale? You expand, branch up, open multiple locations. As your business is growing bigger, you are more likely to feel lost and find it hard to find your overview. There are more suppliers to manage and more demand from potential and current members.
When you scale it becomes a necessity to alter and automate your processes in order for you to work more agile, giving you more room to grow. These processes touch multiple areas of your coworking business such as lead generation (marketing), HR, and finance.
For some space owners keeping their cool becomes harder when their business grows. Setting up a roadmap that determines a long term vision can be daunting. But not with the right coworking technology!
The following tool-tips brought to you by SALTO KS are going to help you scale your flexible workspace like a breeze.
These days efficient teamwork gets done while using Slack. The app is available for mobile and desktop. This means you can stay connected and manage all work processes on the go. Get notifications about visitors’ arrival, and chat with your team even if they are situated in another country.
The communication tool can be integrated with several solutions like project management software. Collaborating on running a coworking project has never been easier when navigating through multiple, self-set-up channels where teams, even outside of your space, can share their essential info.
You can, for instance, set up a channel for your members and sit back to see your community growing and collaborating one gif at a time.
Pro tip: If you want to go further in building connections with members, you will need more powerful branded technology to set up news broadcasting and communication inside your coworking space. Consider Stream, which is built into the main coworking space app and works similar to a social media channel with all its fun and engaging features.
When expanding your coworking business you need to inform your members what is new in your space(s). Send out newsletters and other important communication with your brand’s look and feel effortlessly with Mailchimp.
Members and people who are interested in your workspace will appreciate your regular updates and feel a connection when they stay in the loop of events like meet-ups, latest news, and collaborations. This way you get to build your brand without needing to hire a high-end designer to help you.
BTW, Mailchimp can also be integrated with andcards coworking space software. This gives you the possibility to send highly-professional, personalized greeting messages to the new members. You can use andcards Mailchimp integration for sending newsletters, and all sorts of notifications that help people feel involved in the community activities.
Remember the biggest asset of a coworking space should be its community. The people who believe in your brand will help you build it without them even noticing.
By purchasing SALTO KS electronic locks and activating relevant integration in andcards you are setting yourself up for good luck. This integration of coworking space management software with an access control system will resolve a lot of extra work. It synchronizes members and their membership information with Salto KS solution, so managers don't need to manually copy-paste member data and maintain two separate member databases.
By activating your Salto KS integration in andcards you are able to manage and access different coworking sites with a smartphone and have 24/7 activity data, enabling you to understand your customers' behavior and patterns. This will leave you with some extra time to do what you like doing such as scaling your business.
The nr.1 tool for blogging and therefore attracting potential members to your coworking space(s) is Medium. By blogging on a frequent basis you grow the relationship with your community and build trust. Blogging also gives you a platform to ventilate your view on multiple vertical related subjects and share knowledge from the coworking industry, presenting yourself as an authority.
Have your content marketing in check and make it a regular habit to post in order for you to become a thought leader and expert to your target audience and therefore grow your community. Applaud them to share your valuable online content through social media. This free marketing strategy will propel you from unknown to viral.
Please do note this is something you should be doing if you have the time or the resources, if not it can easily backfire. Nothing hurts a coworking business more than to own an empty Medium account.
Some other social media resources you would want to run:
Coworking space management is best done visually. Trello is the web-based, more commercial sister of Jira and is influenced by the Kanban principle. This tool lets you manage and prioritize tasks between multiple teams or team members and is adjustable to your ever-evolving business needs.
You are able to add pictures, documents, notes, due dates, checklists, and much more which will help you and your team to scale your coworking business in an agile manner simplifying and streamlining your operations.
Side note: Collaboration boards like Trello can be useful for general tasks related to running a flexible workspace. When it comes to something specific, like meeting room booking or desk booking, some administrators get used to relying on Google Calendar, which is hardly the best way to approach these.
For unique tasks like keeping an overview of all bookings and handling them automatically, you require technology developed specifically for coworking business, like desk booking and meeting room booking solutions from andcards coworking management software.
Coworking is a new way of getting work done. Establish yourself as a coworking entity by implementing the above technology solutions and wait for your business to scale.
These coworking technology tools together could create a platform that brings you some peace of mind while building your legacy. Within time you will grow to be the resource of knowledge and solid member experience for a lot of entrepreneurs. Scaling your business should be fun. It means you and your team are doing a great job conquering the world one branch at a time.
Any thoughts, questions? What technology are you using to run your coworking business? Are they on the list? Did I miss anything? Let's talk in the comments.
This article is written by Kristin Pater from SALTO KS, a SALTO GROUP COMPANY