Why White Label Software Is Number One Choice for Top Coworking Brand
If you are reading this article, you are probably looking to boost your coworking space with the right technology. There are so many coworking space management platforms out there. To choose the best solution, you need to consider so many points and white label is one of them.
- What is White Label Coworking Software?
- Why Using White Label Coworking Software Is Beneficial for Coworking Space?
- How to Set Up White-Label Mobile App for Coworking Space
- How to Get White Label Software to Manage Your Coworking Space
As a rule, a white label version of one and the same software costs extra money, which is rather discouraging in the current post-pandemic environment. The goal of this article is to explain in simple words what is white-label, how your flexible workspace will benefit from it, and what it takes to set up a white label coworking space app.
After reading this post, it will be much easier for you to decide if white label coworking software is worth your money or if it’s something to acquire in the future.
White label coworking software is software that you use to manage your workspace under your own brand and not a brand of the developer. Generally, a white label is any product that is made by one company and rebranded to make it look like another company made it.
If brand consistency is essential for you, if you work on strengthening your coworking space brand and its recognizability among the customers, it is surely recommended to choose a white label workspace management platform.
Using a white label solution makes even more sense when you want to increase member convenience by giving them a dedicated mobile app. In this case, members take your brand wherever they go and interact with it all the time: when they book desks, meeting rooms, pay for memberships, apply for events, communicate with peers, etc.
Here is an example:
andcards coworking space app can be fully customized with your logo and name
Now, when you know what is white label coworking software, the next natural question is why you need it. Is it really advantageous for your coworking space and its members? The answers you see below are based on our customer survey, so I believe they will resonate with your own position.
- Customers see your logo every time they book a workspace.
People buy ideas, and brand is essentially your way to broadcast the idea. If you use just a Google Calendar or some random booking app, people won’t remember it and won't have any emotional connection. But if you offer custom-branded mobile apps that bear your coworking space logo, members see your brand identity every time they book a space, remember it, and associate their positive experience with it. This raises trust in your brand.
- Strong brand consistency throughout all touchpoints with members helps you grow customer loyalty.
Nowadays consumers got used to great design, the convenience of mobile apps, and the availability of services 24/7. Imagine yourself buying something online — would you give your credit card number to a sketchy website with poor design? If no, why do you expect your customers to book meeting rooms through a no-name free service that you decided to use to save some money?
- White-label workspace apps contribute to a better customer experience.
Custom branded mobile apps save login information, so your members don’t have to re-login every time they make a meeting room or desk booking. This provides a streamlined booking experience associated with your brand.
- The white-label app ensures members get your messages, stay focused and connected to their coworking space.
If you post events on Facebook, announce the news by email, and process room booking via Google Calendar, your members will most likely miss your next most important event. Having a separate mobile app ensures members never miss what’s going on at your coworking space because every push notification will come separately with your own name and icon.
Here are some real-life examples of white-label coworking apps. All of the featured domains belong to the respected customers of andcards.
After studying the major benefits of using your own coworking space software, let’s read how to get started!
White label coworking space management software is composed of two parts:
- Web app (e.g.,
- Mobile apps for smartphones
Setting up both is easy and doesn’t take too much time. Let me show how it happens on andcards example.
You can go even further than white labeling your coworking space app. Simplify the coworking space onboarding process by pointing your members to your own workspace portal. You can set up your own domain (e.g., coworkingspace.com) to open andcards branded with your logo. This is what it looks like:
Making your own coworking space app is not that hard. First, you need to prepare marketing materials. We recommend to follow Apple’s and Google’s guidelines:
Of course, the andcards team will help you get the most out of your app store submissions. For example, we can help you create screenshots for your new mobile apps, write keywords and app descriptions. Yet one thing you’ll need to provide is logo file, preferably in vector, so that we could create icons in all sizes. This is what it normally looks like when we create icon sets:
To build custom branded andcards mobile apps, we create multiple versions of icons for all sizes
Producing a separate mobile app normally takes about a week, plus the time for approving it on Apple App Store and Google Play store. We also charge a small fee for the service, so check how much white label costs.
Are There Any Restrictions for Functionality of a White-Label App?
There are no restrictions or lack of functionality. All andcards features will be 100% functioning in your customized mobile app for coworking space. Your white-label mobile apps will be available across the following platforms: iOS (iPad, iPhone), Android, web app.
If you used andcards apps before, you don’t have to create a separate account to log into your shiny new white-label apps. Just use the same log in method, and you’re good to go.
Building a corporate brand for your coworking space and its further enhancement are requisite steps for every growing business. If people know your brand, it's much easier to convert them into loyal customers. Proper branding helps to establish trust between your coworking space and residents.
I am pretty sure that your coworking space has its unique design and everything somehow related to your brand inherits the same style, colors, typefaces, and so on.
Now, it’s time to go the extra mile and brand your coworking space management system along with members’ apps. Make sure that residents see your corporate logo every time they use your app for workplace booking and other routines.
Consistent application of your coworking space brand throughout all touchpoints with residents builds a good reputation and helps people remember your space better.
How to Get White Label Software to Manage Your Coworking Space
Here is a couple of suggested steps to take next: