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8 Important Reasons Why You Should Localize Your Online Coworking Website
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8 Important Reasons Why You Should Localize Your Online Coworking Website

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Eliza Medley
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In the current global market, website localization is no longer a luxury but a necessity to remain competitive. Potential customers are more likely to purchase from a website in their native language and tailored to their specific location.

With the help of website localization, businesses can make a real connection with their international customers and build trust and credibility. There is no excuse for not catering to a global audience in today's digital world.

Coworking spaces are not an exception. They provide a collaborative environment for independent professionals and entrepreneurs and typically offer a variety of amenities, such as high-speed Internet, conference rooms, workstations, community events, and more.

Coworking websites help people find these spaces, learn about services they offer, take a virtual tour and decide if they want to join the community.

 
8 Reasons for Localizing Your Coworking Website

If you want to attract local users to your coworking website, you must ensure that your site is properly localized. But what does website localization actually mean?

Website localization is the process of tailoring a website to a specific market or region that involves much more than simply translating the text on the website into another language. It also includes ensuring the website design, layout, images, mobile apps, and overall tone are appropriate for the target market.

A coworking website localized for a specific region or city can be a great way to connect with potential customers in that area. You can greatly benefit from optimizing a website for local search and including relevant content for the area. Let’s have a  look at some of the advantages:

1. Stay Ahead of the Competition

As the coworking industry continues to grow, coworking spaces need an online presence that reflects their local community. By localizing your coworking website, you can stay ahead of the local competition by catering to the needs of your local market.

Some ways to localize your coworking website include:

  • Using local keywords and phrases in your content
  • Optimizing your website for local search engines
  • Including local photos and videos
  • Highlighting local events and news
  • Offering localized membership plans

By tailoring your website to the local market, you'll be able to compete better with the local market and global coworking spaces, as you'll get a firm foothold in the new market.

2. Building a Global Coworking Brand

Localizing your website can make it more relevant and decrease the barrier for people in specific locations. This will help you build a strong global brand. By ensuring that materials are accurately translated and localized for each market, coworking services can provide the best possible experience for members. This will help attract new members from different markets, as they can access the coworking service.

Suppose you want to ensure that your offline coworking business is visible to potential customers in a specific local area on the Internet. In that case, you should create a Google Business Profile and add unique business locations for each region where you operate. This will ensure that your business appears when people search for relevant keywords on Google Maps and other Google products.

The SE Ranking local marketing tool is the perfect way to monitor your localization progress and effectively manage your reputation. With this local marketing tool, you can track customer reviews and ensure that your business is providing the best possible experience for customers in your target market. This is an essential tool for any business that wants to compete in the global market.

3. Fill a Demand Gap

As the global coworking movement continues to grow, online coworking websites need to be able to cater to a local audience. One way to do this is to examine your website analytics to see where your users are coming from.

Google analytics dashboard for coworking business

If you see that most of your users come from a particular country or region, you can start to tailor your content and services to meet their needs better. This can be as simple as providing site translations or offering special deals and discounts to users in that area. Localizing your website also means making sure that the content, images, and overall tone of your website are appropriate for a certain country.

Coworker is a good example of a localized coworking website that can help entrepreneurs find and book coworking spaces worldwide. Here, you can search for coworking spaces by city, country, or even specific amenities and book them directly through the website. So, if you manage to localize your coworking website, you'll be well on attracting more website visitors from around the world.

4. The Native Language Is Preferred Over English

In today's globalized economy, it is more important than ever for businesses to have a presence in multiple countries. This is especially true for coworking businesses, which often rely on foreign markets for a large portion of their revenue.

A localized website is one of the best ways to reach foreign markets. By providing content in the local language and offering services that cater to the local market's needs, businesses can make a big impact on these new markets.

There are a few things to keep in mind when localizing websites for coworking businesses. First, it is important to ensure the website is accessible from all parts of the world. Second, the website should be optimized for search engines in the target country. Finally, the website should offer a unique value proposition relevant to the local market.

Localizing a coworking website means more than just translating the text on your site—it also involves adapting your content, visuals, and overall approach to appeal to your target audience. Regional professionals who understand the nuances of the local market and culture are essential for successful localization. They can help assure that your website resonates with your target audience and conveys the right message.

Hiring local professionals also allows you to tap into their networks and get insights into the coworking scene in your target market. This can be invaluable for understanding the needs of your target audience and developing a successful marketing strategy.

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5. Cultural Adaptation of Marketing Messages

When expanding into new markets, it is important to adapt the marketing messages to the local culture. This is especially true for coworking websites, which often have a global audience. Cultural adaptation is the process of adjusting your messaging to consider the cultural differences and local peculiarities of your target audience. This includes social media, email marketing, and CTA elements on a website. Adapting your messaging to the local culture can lead to increased sales and brand loyalty.

Culturally relevant messages can be a great way to connect with potential customers in a way that feels natural and authentic. Another way to tailor your messaging is to use language specific to the region or country you're targeting. This can be as simple as using local slang or colloquialisms in your content.

Of course, it's also important to consider the Call-To-Action (CTA) elements on your coworking website. If you're targeting a global audience, make sure your CTAs are relevant regardless of where they're coming from.

One of the best ways to reach that is to use language appropriate for the local target audience. For example, people from Western Europe frequently use explicit and direct language and are deal-oriented. So it would be better to be clear and concise in making Call-To-Action elements. At the same time, the Chinese are relationship-oriented and prefer to make a friend first and then make a deal with you, so in this case, using implicit and indirect language would be a better decision.

What is more, different colors have different values in different cultures. For example, in many Western cultures, white is associated with purity and innocence, while in Eastern cultures, it is often associated with death and mourning. As such, care should ensure that the color combinations used while designing a CTA button are appropriate for the target audience.

6. Build Trust and Loyalty Among Local Customers

Localizing a coworking website can help build trust and loyalty. By providing content relevant to their city or region, users will feel more connected to the site and more likely to return. This can be achieved by featuring local businesses, events, and news on your coworking site and providing a directory of coworking spaces in the area.

Happy members at a coworking space

By localization, you can show that you understand the local market and are invested in meeting your customers' needs. This can help build a stronger relationship with them, and encourage them to proceed with their subscription, keep booking coworking spaces, etc. Additionally, it can also help to attract new customers from the area and make them less likely to churn.

A lower churn rate means fewer customers are leaving your service, so you don't have to spend as much to acquire new ones. Additionally, your existing customers are sticking around longer, so they're worth more to your coworking business.

7. Boost Conversion Rates by Engaging with an Extended Audience

Localizing all parts of the customer journey will make it more convenient and accessible for your customers. Thus, it will increase the likelihood that they will purchase your product or service.

Additionally, by providing a localized customer journey, you are demonstrating your commitment to meeting your customers' needs. This will instill confidence in your customers and make them more likely to do business with you.

By tailoring your website to specific geographic regions, you can better engage with your extended audience and provide them with relevant, targeted content. Doing so can help to build trust and credibility with potential customers, ultimately leading to more sales and conversions.

8. Improve Local SEO Rankings

When it comes to search engine optimization (SEO), you can use several strategies to try and improve your ranking in Google searches. One such strategy is international SEO, which involves optimizing your website for customers in other countries.

One advantage of using international SEO is that you may rank higher for less competitive keywords than you would if you were targeting customers in your own country. This is because there is often less competition for keywords in other languages or for keywords that are specific to a particular country.

Another advantage of international SEO is that you can try to rank higher in Google searches in countries where your customers are located. This can be beneficial if you have customers in multiple countries, as it can help you reach them more easily.

Conclusion

As the coworking industry continues to grow, so does the need for coworking websites localized to specific regions or countries. This is because coworking spaces are often designed to meet the needs of a particular community, and a website that is not localized may not be able to provide the same level of service.

Localizing a coworking website is a great way to stay ahead of the competition, build trust and loyalty among the local audience, reach a wider audience, etc. Localizing your coworking website ensures that it provides the best possible service to your international target community.

Of course, you'll need to put in some extra effort to optimize your site for local search. But if you do it right, it will be well worth the effort. So get started today and see how you can make your coworking website stand out from the crowd.


The article was written by Eliza Medley. Eliza is an experienced writer and psychologist. She is actively interested in management, new technologies, and writing motivational articles. And also trying to go with time with modern trends. Inspires people with her work to learn new things and reach new heights. You can find her at GuestPostingNinja@gmail.com.

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