Top 7 Online Marketing Tools for Coworking Space Business Growth
As the competition in the coworking market is heating up, it becomes more challenging to branch out especially when phrases like digital marketing, search engine optimization, email outreach, conversion rates, and content creation sound like a foreign language to you.
I agree that online promotion of your coworking space takes some effort. So, it's not the time for doubts, just the opposite, it’s time to take your digital marketing strategies under control, make up a plan to reach your target audience, and direct your coworking space brand to success.
In this article, I am going to feature seven best online marketing tools that were developed to accelerate your coworking brand growth. Some of them can boost your social media success, others can help you rank higher on search results, drive forward your email campaigns and other marketing activities. Each of the exampled digital marketing software is meant to provide you with the ultimate power required to swiftly elevate your coworking business to the next level.
Well, let’s finally examine each of the best online marketing tools for coworking business growth, which are supplied with advice on how your brand can benefit from using them.
Coworking business is about communications and connections. Mailchimp provides you a platform to promote your business across email, social, landing pages, postcards, and more.
It only takes a few minutes to design a landing page with Mailchimp and start selling more memberships.
The tool allows driving traffic with email and multichannel campaigns such as Google and social ads. Then, you can capture information about customers through pop-up forms and build lookalike audiences with the information you've collected.
Increase customer loyalty while engaging with them from the first steps at your coworking center. Send a welcome email, ask for feedback, or send a discount.
Mailchimp offers a Marketing CRM that automatically organizes your contacts into segments based on their shopping history. When you understand members' behavior, it becomes way easier to create targeted emails, digital ads, or social posts.
Additionally, the app enables you to improve your bottom line with predictive insights, intelligible analytics, and A/B testing.
Please note that Mailchimp is integration-friendly software. This makes it even more appealing for coworking spaces as they can ask their coworking software vendor to integrate the systems for better results and convenience. If you are using andcards coworking space management app, the integration with Mailchimp is available right out of the box.
This powerful integration allows to synchronize member information from Community to an audience on Mailchimp and harness the full power of Mailchimp platform to:
- Send automated welcome emails to new members.
- Email monthly newsletters to all members at once.
- Remind team managers to pay by invoice.
- Use member information to personalize email, and more.
I won't reveal you any secret if I say that one of the best ways to scale your coworking business is through organic traffic. The more organic traffic you have, the better.
Though, driving traffic is not about numbers only. I strongly recommend learning more about your visitors and target audience while pushing all those people to see your coworking resource.
Google Analytics is rather helpful here, viewing it regularly you will know the following:
- Particular keywords that are driving the most traffic to your website.
- Your social media success.
- What countries do your visitors live.
- How long are people usually staying on your website.
- Your trending pages.
Ideally, Google Analytics should be installed on the first day of your coworking website existence. This online marketing tool will help you answer not only the above questions but a bunch of others as well.
Go to the “Acquisition” tab to figure out the ways people are finding and interacting with your website.
You will surely want to drill down deeper, so you can continue with clicking on the "Organic Search" link. You will see the keywords your site can be found by.
As you understand this is just the tip of an iceberg. You can embrace the full potential of Google Analytics only by testing it for the marketing needs of your coworking site. Install the tracking code and poke here and there from time to time. Very soon you will see many ways to accelerate the growth of your coworking brand by tweaking your digital marketing strategy.
Most of the coworking space operators don't consider themselves skillful in digital marketing. This is not a problem as you are definitely going to become one as soon as you start to look for ways to speed up your business growth.
SEMrush is a great online marketing tool that can aid you in many ways. Every time you start with a simple search similar to Google's. Then you get more data than you will ever use.
For example, coworking space in NY can be primary keyword. But you can't target all your pieces of content for it. Use SEMrush to find related keywords. View their volume, CPC, and SERP data to make your pick.
Would you like to track your competitors' activity? Use SEMrush to find the content with top rankings for any keyword.
After studying all essential insights, you can work out a plan for competing with competitors and moving your articles to the top of the search engine results.
You can find more similar SEO tools here.
Hello Bar is a very popular digital marketing tool. More than 100,000 websites all over the globe are using it. I don't offer you just follow the herd, you should personally learn what Hello Bar can do for your coworking brand promotion.
Start your research from visiting the homepage of this online marketing tool. There you will be asked to paste your URL.
You will get a piece of code to add to your website. Once it’s verified, you’re ready to start.
Here are some features Hello Bar provides you with:
- Email collection
- Top and bottom bars
- Custom designs
I listed only the most popular types of features, but there is a heap of others to play with.
I guess you will like the page take over feature. It helps to catch the visitors when they are leaving and promote something.
- Ask people to like your Facebook page or any other page on socials.
- Ask for an email to make your email campaign better.
- Offer promo code, coupon or discount for some products or services.
Even if you are not going to use all Hello Bar features and choose only one, I am sure it will make a positive impact on your website.
Today it's difficult to find any coworking brand that has nothing to do with social media.
If you’re scaling your coworking business in 2020, you need to invest your time and efforts in creating a nice corporate profile and promoting it on Twitter, Facebook, Instagram, and other social media platforms. Since coworking business is of local interest, you simply can't afford to neglect the power of social media for your online marketing campaigns.
I see you want to ask how is it possible to manage so many social media accounts as this activity is not the only one in your business schedule.
You can use Buffer, which is one of the best online marketing tools when it comes to social media management.
Here are some features it provides:
- Schedule social media posts for later.
- Post to all social media platforms within a matter of seconds.
- Track interaction and engagement from all your social networks users (Facebook, Twitter, etc.)
Your part of work is to fill in the necessary information and make a few key decisions like date of content publication, and Buffer will take care of all the rest.
Social media marketing campaigns are terrific business growth boosters. Unfortunately, they are pretty time-consuming. However, the right system will efficiently handle the issue. Buffer is one of the online marketing tools you can rely on to save you time while keeping your social media publications updated.
We have already discussed above the importance of social media marketing for workspace promotion. This is critical either for a multi-branch network or a small coworking center. We live in a digital era, so marketing across Instagram, Facebook, Twitter, etc. is necessary for company success.
Hootsuite is one of those tools that allow you to schedule social media posts in advance and save loads of time.
The tool offers many features working to your workspace favor. For instance, they assist with engagement.
For example, you can:
- Identify influencers for your marketing team and leads for your sales team.
- Reply to comments and mentions through the dashboard without the need to visit each platform individually.
- Take advantage of pre-written responses.
When you are using marketing tools like Hootsuite, social media marketing is not as difficult as you think about it. With this software at hand, you can schedule and manage social media profiles for more than 30 platforms. It is impossible to do this manually, without a central dashboard that guides you. The experience will be frustrating even for experts, not speaking about workspaces that are just starting up. In fact, Hootsuite operates similarly to a hired social media marketing manager.
KISSmetrics is a tool to track, analyze, and optimize your digital marketing performance. It will help you see what’s working and what’s not across mobile and web campaigns.
It’s great that you are ready to invest time and effort in online workspace marketing. However, you want to make impactful decisions, don't you?
Keeping this in mind, you need to track and analyze every move because this is the best way to focus only on efficient tactics that bring the best return on investment (ROI).
KISSmetrics is exactly the tool you need to see what strategies work across all your campaigns.
For example, Analytics products by KISSmetrics and a funnel report will show you where your business is losing customers and you will be able to plug the leaks.
The tool is not the cheapest online marketing app. Though, it's quite affordable for big and middle-size workspaces looking to scale up. With a variety of essential products at your fingertips, you will receive all the necessary insights to grow your business rapidly.
Contemporary coworking business is not a walk in the park. Many brands succeed but those who can't adjust and overcome challenges fail. If you are reading this, you might be serious about serving the coworking community for many years to come. Don't let another day go by before you implement some of the best online marketing tools listed in this article. Take action and help your business grow.
I don't expect that you will start to use all seven digital marketing tools. Even one of them is better than nothing especially when paired with cutting-edge coworking space management software. Such collaboration will make a massive impact on your business.
Do you have anything to add to this list? Maybe you feel like sharing the experience with any of these? I would be happy to hear from you. Feel free to show this writing to your friends concerned about accelerating their coworking business growth on socials.