Coworking Space Benefits Management: Add More Value to Workspace Membership
Coworking business today has changed its values, priorities and marketing strategies. You can't just offer a desk and a computer and expect that customers will stand in a line to book it. You need much more these days to grab people's attention. Proper management of the coworking space benefits can work as one of the attractions.
It goes without saying that furniture and hardware available at your coworking space must match the highest tech and comfort standards. But this is just a tip of an iceberg. Modern coworking spaces are sooner business & social centers than workspaces. You can find everything an entrepreneur might need there, including accountant services, legal consulting, business training, and even fitness classes.
People consider price, location, interior, and technology of your meeting rooms and workplaces. Yet one of the reasons why people go to the coworking space is its special atmosphere, friendly supportive community and of course membership perks.
If you want your guests to come back to your center every now and again, you need to demonstrate that being a member is beneficial. You can easily do it featuring cool things they could receive.
Build a solid coworking space membership benefit catalog to get more members and build a robust partner network. Read on to learn how to do it, what kind of benefits exist, how to organize them, allow members to gain access and other useful tips associated with coworking space membership benefits.
What kind of members' perks do you use to attract customers to your coworking space? And what is the benefit of membership from your standpoint?
Traditionally, benefits for members of the coworking space are discounts, promo codes, or special offers that your members get exclusively from a third party partner. For example, an accounting company could offer a 20% service discount for members of one coworking space. Amazon Web Services, Slack, even WeWork — all provide exclusive benefits. Ultimately, benefits are intangible advantages of your coworking space that make members happier.
You need to educate your members on the advantages of being a part of the community. Here are some of the arguments that can help.
Members are always aware of the latest news. You can inform them about events, classes, offers, and so on via emails, newsletters, and push notifications. For the purpose of communication, andcards coworking space management software has Stream newsfeed and MailChimp integration, which enable you to do all the above.
Members get discounts from third parties you partner with, which lets them save on food, workout, chillout, and other things.
Members are invited to participate in the events carried out by the coworking space. This is a strong magnet because a lot of coworkers struggle with loneliness and are happy to hang out with like-minded people.
Members can conveniently book a meeting room via a corporate mobile coworking space app. You can integrate your coworking software solution with a payment system, access control system, cloud printing, whatever, and make the experience of your members even more enjoyable.
You can implement meeting room credits and let members pay with them instead of money for booking. Needless to say how much people like to get services/products for free.
But let's come back to the original topic of our blog post and get to know what kinds of coworking space benefits you can offer to your members.
We have already mentioned above that current coworking hubs are aimed at supporting the professional growth of their members. They are striving to create perfect conditions for that and provide multiple additional services to facilitate development.
"Transforming a traditional working man’s club into a vibrant community workspace is our story." — Stephen Carrick-Davies, the founder of Hatcham House project.
It will be natural to focus some coworking membership benefits on helping to achieve company goals. However, some of them may be just for fun, such as movie tickets or a free day at a yoga club.
- Technology (AWS Activate, Google Cloud, Microsoft Azure, software outsourcing, dev tools).
- Growth (marketing service offers, sales tools, CRM, calling apps, SEO tools).
- Management (accounting service discounts, legal consultancy).
- Lifestyle (restaurant discounts, sports club perks, movie tickets, or just a free beer at a local pub).
Now, when you know what are coworking space membership benefits and what types of perks exist, you probably want to know how can you build up those member benefits. This isn't too hard. Just reach out to local businesses and ask if they offer any discounts for the new customers. Since you are giving them a free stream of consumers, they should be interested. Higher value benefits like AWS or HubSpot CRM could require more effort to qualify.
When you have a killing list of workspace membership perks for your members, it's time to organize and present it.
Here are three points to consider if you want your members to take the most out of their status:
- You need to place all benefits in a simple catalog that members can quickly discover.
- To develop a way for members to request or send an application for the benefit of interest.
- Think out a method of collecting applicants' information and forwarding it to benefit provider.
Luckily, you don't have to do all that manually. andcards has a dedicated coworking space membership benefits section that automates the whole process (see the pic above⬆️).
It allows you to compile all available membership benefits in a dedicated Benefits section of andcards:
You can assign any categories to your benefits. Just contact us for assistance. But that's not all, members can search for benefits they are interested in using a full-text search, which is very convenient. Additionally, they can apply for a benefit with a link that opens a fun application form (Google Form, Type Form, etc.), which makes the process more engaging. Besides, you can customize CTA (call-to-action) button label and use the text that works better for your particular customers (e.g. "Apply," "Click," "Buy," "Get," whatever.)
The Benefits Catalog is very dynamic. When you add new items, they automatically go on top of the list. So, every time a member opens your curated catalog on their smartphone, they see the updated page with fresh featured offerings.
When creating a benefit at andcards coworking space app, you need to provide the following information:
Title — a name of the benefit.
Subtitle that appears below the title in the list.
Description of the benefit, along with the application process.
Category to which the benefit belongs.
Language of email confirmation messages.
Link to a website where members can learn more about the benefit.
Visibility of a benefit to members or guests.
Branches in which the benefit will be visible.
Application allowance (once or unlimited).
Application type (by email, or no application necessary).
Provider email to send applicant information.
Manager email to let your team responsible for benefits know who applied.
Email confirmation message — an instruction for the applicant to be included in the confirmation email. Could contain the promo code, other guidance on how to take advantage of the benefit, or just "We'll get in touch." message.
When members open the benefit details page on their andcards mobile coworking application, they will see a big blue button to apply. In the application form, members indicate their contact phone number, email, as well as any comments. The phone number and email are auto-filled from a member's profile. If a member didn't type a phone number or email on their profile, they could manually type it on the benefits application form.
Upon successful application, a member, a benefit provider as well as a person in charge will receive an email confirmation. What's especially great is that it works with a white label. If your andcards white label app is customized with your coworking space brand, all application emails will contain your logotype. Bingo!
As most of your customers are active smartphone users, the whole process works perfectly well via andcards mobile apps. So, it's safe to say that your coworking space members will always have benefits at their fingertips.
One of the biggest advantages of an organized coworking space benefit application process is the ability to gather insights into which benefits people use the most. Use andcards Data Studio integration with its interactive charts to view a detailed report on benefit applications. Analyze the report and get a deeper understanding of community members' aspirations. See the frequency at which this or that membership benefit is used. Know which categories are the most popular. Give members exactly what they want and need the most.
The takeaway from everything said above is that coworking membership benefits can become a weighty argument during the process of sign up. Those corporate goodies don't cost you a cent, yet give you a vantage over the competitors and contribute to the best member experience at your space.
Let me pass you the mike. What benefits do you use to attract members to your coworking space? Which of them are their favorite? Any surprising statistics? Please share your thoughts in the comments.
Would you like to try our coworking software with the possibility to build members' benefits catalog? Schedule a demo call where our expert will guide you through the process.